LOOKING SIMPLE, DOING BIG THINGS
FROM BEHIND.

Backyard's Story

DATA IS
EVERYWHERE

The traditional way of data gathering
much implemented on the internal acquired
data itself.

Making use of those internal data could be quite useful in many circumstances, depends on the cleanliness and structure of data stored. 

 

But there's another 'new way' The External Data.

One day I want to buy some headphone, I found out that I'm taking a look at its review online. Then I found it's not only me who do this, there's so many purchase behaviour lied on the social voices. We thought "what if we could gather all of these voices and make use of them?"

That comes out of the idea. We would try our best to "acquired all of the data we could, and make use
of them to craft the solid, data-backed solution."

As we told before, we know when we make
a decision depends on the gut-feeling alone.
It's not a wrong way, we did use it too sometimes,

But to make a better judgment on the decision which could be the crucial direction of the business.

Decision-making is such a hard task even for
the experienced workers. The solution we crafted could ease the task by the way.

BACKYARD'S WAY